Smart designs, prints and colours that make you smile. Flattering shapes that move with you. MASAI wants you to always be the best version of yourself, that's what their clothes are designed for.

Inspired by women, Masai is thoughtfully designed in Copenhagen for all kinds of women – real women of all cultures, all ages and all body types. They present the stories of lives lived by real women – women of character. In the tradition of Danish design, MASAI has a penchant for combining a certain sense of wearability with elegance, open-mindedness and inclusivity are deeply instilled in their creative tradition.